By Ken Cohen, MD, FACP
Chief Medical Officer
It has been estimated that 1/3 of the cost of a drug is related directly to marketing. Therefore, New West Physicians has decided that it will no longer be part of the problem, but rather part of the solution. As of February 1, 2016, every New West Physicians’ office has adopted a new policy prohibiting any pharmaceutical advertising or marketing including the use of “complimentary samples”. Our goal is to reach 90% use of affordable medications, which will allow us to continue to provide our high quality of care while also improving the economic health of our patients, and secondarily help stem the increasing cost of both new drugs and health insurance premiums for everyone.